Tuesday, April 29, 2008

Romance Goes Digital

Harlequin Readers Find New Ways for Romance with Technology from LibreDigital
(Book Business, 4/23/08)

AUSTIN, Texas– April 23, 2008 – Harlequin Enterprises Ltd. has selected the LibreDigital Internet Digital Warehouse solution to provide readers with new ways to access Harlequin titles across digital channels, including online and mobile. Beginning April 2008, Harlequin will make some of its most popular series—such as Harlequin Presents and books by New York Times bestselling authors like Debbie Macomber, Heather Graham and Mercedes Lackey— available for browsing online.

“Romance readers are having a love affair with digital,” said Brent Lewis, Vice President Internet & Digital, Harlequin. “With technology from LibreDigital, we can give readers an experience similar to walking into a bookstore and flipping through a book to make their purchase decision. We were the first trade publisher to offer our entire front list in eBook format and now our new Browse the Book and widget functionality powered by LibreDigital will offer our broad base of readers fresh ways to interact with, share and enjoy the stories we have to offer.”

Harlequin sold over 130 million books in 2007 and publishes more than 120 titles a month in 29 languages. Romance novels have proven to be one of the most popular categories of digital publishing, and Harlequin titles regularly top eBook bestseller lists. Beginning this month, Harlequin will use LibreDigital technology to provide readers and authors with a variety of new options to virally spread favorite book titles throughout the Internet, including on author websites, blogs and social networks.

“Harlequin readers are some of the most loyal and active in the industry,” said Craig Miller, Vice President and General Manager of LibreDigital. “Working together with Harlequin, we are giving both traditional and new audiences a way to enjoy their favorite books when and how they want.”

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