More Things Digital

Mobifusion Releases New Cellphone Content Viewer

(Publishers Weekly, 5/11/2009 6:20:00 AM)

Mobifusion, a software developer of applications that deliver book content to handheld mobile devices, is releasing Mobiviewer 2.5, an upgraded multimedia platform that improves viewing and reading content on mobile phones. Mobiviewer 2.5 is a graphic user interface for mobile phones that can deliver photos, audio and graphic content from publishers (among them Houghton Mifflin Harcourt, Avalon, Simon & Schuster, and Penguin) to a wide variety of handsets and OS formats, including iPhone, BlackBerry, Android, Windows Mobile, Java, Symbian, iDEN, Palm and other platforms.

Pavan Mandhani, founder and CEO of Mobifusion said the new application, “raises the bar” for mobile entertainment viewing and reading. “We're giving consumers a new made-for-mobile experience of the content they know. By delivering 'snacks' of the mobile content wireless users want, Mobiviewer 2.5 will transform the way people use and see their mobile handsets.”

E-Reader Pilot Program at Princeton University

Princeton is using the Amazon DX electronic reader to pilot the use of an e-reader in a small number of classes during the Fall term of 2009. The project is sponsored by the Princeton University Library, the Office of Information Technology at Princeton, and the High Meadows Foundation, whose mission is “to support environmental sustainability; and to support a community of human interest through collaboration, inclusiveness and common values.” A major aim of the pilot is to help determine if e-readers can cut down on the use of paper at Princeton, without adversely affecting the classroom experience.