(Publishers Weekly, 5/6/2009)
Amazon introduced the third edition of its Kindle this morning, a version that, in addition to offering trade books, will now display textbooks, computer books and cookbooks on a 9.7 inch electronic display screen that includes 16 shades of grade. Magazines and newspapers, already available on the Kindle, will increase their presence on the new device. Price for Kindle DX is $489 and Amazon will start shipping the device in the summer.
Amazon hopes the larger screen and improved display will entice students to use Kindle DX and Cengage, Pearson, and John Wiley have agreed to make textbooks available through Kindle DX. Arizona State, Case Western Reserve, Princeton, Reed College, Pace and Darden School of Business at the University of Virginia will launch trial programs this fall in which they will distribute Kindle DX to students across a range of subjects. "We look forward to seeing how the device affects the participation of both students and faculty in the educational experience," said Barbara Snyder, president of Case Western.
To induce newspaper readers to use Kindle DX, Amazon is teaming with The New York Times and Washington Post in a program that will let would-be subscribers who live in areas where there is no home delivery to buy the Kindle DX at a reduced price if they agree to subscribe to a long-term subscription to the paper via the Kindle DX.
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