Social media is here to stay. It's so powerful, that Google is looking to get a piece of it with its soon to be launched Google Friends Connect. This will allow people to easily add social media elements to their websites to attract more traffic.
At the BISG conference I wrote about earlier, HarperCollins exec Carolyn Pittis explained how they've helped their authors set up their own websites, and how that and their "search inside" features have increased their website traffic.
So how do we bring more of this social media and marketing to the book world? I don't pretend to be a marketing expert, but one idea that came to mind was to have scheduled chats or discussion forums on the author websites a week after a new book is released. With the author involvement at a scheduled "event", readers would more likely get the book sooner and have it read in time to participate in the discussion. Authors, and publishers too, can also have more social media features on their websites to get visitors more involved and therefore more likely to return and/or stay a while.
If you are in marketing and have attempted this or something similar, please share.
No comments:
Post a Comment