Trends in the "content" industry

In reading Book Business magazine's article on trends in the manufacturing side of the business, and a recent blog post about content tracking systems, I started thinking about other trends I've noticed and decided to share both:

1. The industry is "going green" and becoming more environmentally conscious.
2. Publishers are responding to higher paper costs and new technology by printing less: they print "just in time" and not "just in case" inventory (Book Business).
   
3. POD is fast catching up to standard print quality and becoming more economical and efficient (Book Business).
4. Content is king and having it multi-platform ready is the key.
5. With the advent of "social" marketing, publishers want their content to be widespread and copied to get the word out (O'Reilly's Tools of Change).
6. Consolidation continues: not only are companies merging, but they are also consolidating what vendors they use and internal processes to increase efficiency and cost savings.

This is not a comprehensive list, so what other trends have you noticed?